Great article on how to convince someone

From the article:

We tend to fit ideas and facts into stories. Better stories are more convincing. So although not all criminals were bullies and not all engineers are nerdy, we give too much credence to what matches our expectations. The fact that juries can find well told stories too convincing is recognized in legal debate.

You can find the entire article here:

http://priceonomics.com/how-to-sell-a-lie/